Location: Los Angeles, CA
Category: Communications / Public Relations
Department: Brand Team
Job ID: 9532-en_US
Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
Job Description
We are currently seeking a Brand Manager to join the BlueTriton Brands Marketing organization based in California. This position will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy.
Key responsibilities for this position include, but are not limited to:
1. Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, renovation plan and launch, pricing, promotion, market research, advertising and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
1. Drive cross-functional team (incl. Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information.
2. Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.
3. Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations.
4. Manage the brand P&L and budget and work closely with financial co-pilot to report to senior management on an ongoing basis.
5. Manage portfolio initiatives for the regional spring water team, including but not limited to pack renovations, special packs, partner activation etc.
Qualifications
Key qualifications for this position include, but are not limited to:
• Minimum 5 years’ experience in Brand Management, preferably for Consumer Packaged Goods / Beverage industries. Agency or client side.
• Brand Quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
• Leadership skills: Ability to effectively interface at all levels
• Effective Communicator: Concise written and verbal communication skills
• Problem Solver: Creative thinker with strategic and analytical skills
• Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas
• Solid Marketing Fundamentals. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
• Innovative thinker: experience in bringing products and/or campaigns to life with limited resources (financial and people)
• Local knowledge: strong understanding of the West Coast / California market and consumer/cultural dynamics.
• Experience first: MBA not mandatory
Pay Range: $107,830-$150,670. This role is eligible for a 15% annual bonus.
Salary Range Disclaimer:
The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.
Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.
Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com
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